November 6, 2025
Are rising rates shrinking your buyer pool in West Portal? You are not alone. Many qualified buyers love the neighborhood but hesitate when they see the monthly payment. The good news is you can boost buyer affordability without slashing your list price. In this guide, you will learn how seller-funded mortgage buydowns work, when they outperform a price cut, and how to market them clearly in San Francisco. Let’s dive in.
A seller buydown is a closing credit that lowers the buyer’s mortgage interest rate and monthly payment. You fund it at closing, and the lender uses those funds to reduce payments either temporarily or for the life of the loan. The sales price stays intact, which can help preserve comps and your net proceeds.
There are two main types: temporary buydowns and permanent buydowns. Each solves a slightly different problem and fits different buyers.
A temporary buydown lowers the buyer’s effective payment for a defined period, usually 1 to 3 years. The most common format is a 2-1 buydown:
Here is how it works. You deposit a one-time subsidy into a buydown account at closing. The lender then applies that subsidy to reduce the interest portion of the buyer’s payment during the buydown period. The loan’s note rate does not change, and the lender typically underwrites the buyer at the full note rate unless program rules allow otherwise.
Where it helps most: buyers who can qualify at the full note rate but want payment relief for the first 1 to 2 years. In high-price areas like West Portal, even a modest rate drop creates large monthly savings in dollars.
A permanent buydown uses discount points to permanently reduce the buyer’s rate. One point usually equals 1% of the loan amount. As a rule of thumb, one point often lowers the rate by about 0.25%, though this varies by lender and market.
You pay the points at closing, the buyer gets a lower rate for the entire loan term, and the monthly payment is reduced permanently. This option typically costs more up front than a short-term buydown but delivers lasting payment relief.
Where it helps most: buyers who want a lasting lower payment or need a lower note rate to help with qualification.
A buydown can be more cost-effective than a price reduction, especially in West Portal where loan sizes are large and monthly-dollar changes are meaningful.
Consider a hypothetical West Portal sale to show the relative cost and impact. The numbers below are for illustration only and exclude taxes, insurance, HOA, and mortgage insurance.
Assumptions (hypothetical):
Monthly principal and interest (rounded):
Two-year savings from a 2-1 buydown:
To create the same $1,750 monthly reduction permanently with a price cut at 7.00%, you might need to reduce principal by roughly $263,000. In other words, a seller cost of around $32,000 for a 2-1 buydown can deliver month-one affordability similar to a price cut that could lower your sales price by about $260,000 if all else is equal.
Key takeaway: if the buyer can qualify at the note rate and the lender accepts the buydown, a temporary buydown can deliver big early-payment relief at a fraction of the cost of a large price reduction.
There are scenarios where a price reduction or permanent points are the smarter move.
In San Francisco, the recorded sales price remains the sales price, even if you fund a buydown. Preserving that top-line price can help maintain comps in a tight neighborhood like West Portal. Appraisers review concessions, and a pattern of unusually large incentives may trigger extra market analysis. Keep clean documentation of the buydown agreement for the file.
On your listing, use MLS concession fields accurately. State that the seller will fund a temporary rate buydown or discount points and include the dollar amount if known. Clear upfront language helps buyer agents and lenders structure offers correctly.
Seller-funded buydowns must be reflected on closing documents and escrow instructions. In California, standard practice is to disclose seller concessions clearly in the contract and on the Closing Disclosure. The tax treatment of seller-paid points or buydowns can vary. Encourage buyers and sellers to speak with a CPA about how the contribution may be treated.
Be specific, transparent, and lender-aware in your consumer messaging.
Example consumer language:
Use this quick process to decide on the right concession and execute cleanly.
If your likely buyer can qualify at today’s note rate but is payment sensitive, a temporary buydown can deliver strong early affordability at a far lower seller cost than a large price cut. If qualification is tight or a buyer wants permanent relief, consider seller-paid points or a targeted price adjustment. In all cases, align the strategy with lender rules and keep documentation airtight.
Ready to tailor this strategy to your home? Request a free home valuation with Unknown Company, and let’s design a data-informed plan that protects your pricing and attracts the right West Portal buyers.
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Innovative real estate maven hailing from the heart of San Francisco. Born and raised in this iconic city, I use my deep local roots with modern strategies, reshaping the real estate landscape. With an intimate knowledge of the city's diverse neighborhoods and a knack for design, she's your guide to finding the perfect property match.